Hard Rock International
Seminole Tribe of Florida; rebuilding the Mirage as a guitar tower
Hard Rock International is owned by the Seminole Tribe of Florida (acquired the brand in 2007 for $965M). In December 2022, Hard Rock acquired the operations of the Mirage Las Vegas from MGM Resorts for $1.075B; VICI Properties simultaneously took the underlying real estate in a sale-leaseback (also $1.075B).
Hard Rock closed the Mirage on July 17, 2024, demolished the volcano (a 35-year Strip landmark), and is constructing a 42-story guitar-shaped tower on the site. The final structural beam was installed May 1, 2026; opening is targeted Q4 2027. The integrated property — Hard Rock Las Vegas — will be the chain's flagship, leveraging the Seminole's Hard Rock Café and music-themed casino-resort brand.
Properties owned (1)
- Hard Rock Las Vegas (was Mirage) — Mirage closed July 17, 2024 · Hard Rock rebuild opens Q4 2027 · VICI owns dirt
References
- Mirage→Hard Rock conversion: MGM-Hard Rock $1.075B deal Dec 2022; VICI $1.075B sale-leaseback same day; Mirage closed July 17, 2024. Wikipedia.
Categories: Operators