CurioCards milestones: owner counts, listings, and the receipts of validation
From the Christie's auction in September 2021 through the end of the era window, @MadBitcoins ran a recurring milestone series for CurioCards. Each tweet was a fact and often a screenshot: a new owner count threshold crossed, a new institutional listing, a new piece of validation. The cumulative effect was a public ledger of compounding rediscovery.
The format was simple and consistent:
[milestone] @MyCurioCards — recurring format, 2021-2024
Owner counts cleared 1,000. Then 5,000. Then 10,000. Floor prices crossed thresholds. Auction listings appeared at Christie's, Sotheby's, and other houses. Museum placements were announced. Wikipedia entries were updated. Magazine features were noted. Academic citations appeared. Hunt logged each milestone in the same minimal grammar, building, over years, an indexed public record.
Why the milestone format worked
The milestone series traded on a specific editorial discipline: don't editorialize. The owner-count tweets didn't celebrate; they reported. The institutional placement tweets didn't analyze; they confirmed. The audience was trusted to do the interpretive work. The cumulative effect of dozens of these tweets — each a small fact, each verifiable — was a level of credibility that no thread or essay would have produced.
This is journalism by inventory, applied to a project Hunt was personally invested in. The conflict-of-interest problem — that Hunt was central to CurioCards while also reporting on it — was handled by making the reporting impossible to inflate. Owner counts are on-chain. Auction listings are public. Museum placements are verifiable. Hunt was reporting facts other parties had created. His editorial role was selecting which facts to report and in what cadence.
The milestone cadence over time
The 2021 milestones were frequent — sometimes multiple per week through Q3 and Q4. The 2022 milestones thinned but remained regular. By 2023, the cadence had slowed to a milestone every few weeks. By 2024, milestones were occasional but pointed: Wikipedia entry updated, Moco Museum placement confirmed, NFT yearbook inclusion announced.
The slowing cadence isn't a sign of stagnation. It's a sign of validation completing. After enough institutional recognition has accumulated, additional recognitions are marginal. The milestone series was tracking the rediscovery's saturation curve. The fact that the curve flattened by 2024 is the curve's success, not its failure.
What the series achieved
By the pivot era's end, the @MadBitcoins archive contained a verifiable, indexed, multi-year record of CurioCards' transition from obscure 2017 project to canonical NFT-history artifact. The record is searchable. The tweets are dated. The screenshots are preserved. Future researchers — academic, journalistic, or curatorial — looking for primary sources on the CurioCards rediscovery have, in the @MadBitcoins archive, a maintained timeline that no other source provides.
This is one of the clearest cases in the archive of a Twitter account functioning as long-term institutional record. The Curio Cards milestone series demonstrates what a 10+ year single-voice account can do that no other content infrastructure can match: stable, dated, consistent reporting on a single thread across years, producing a longitudinal record by accumulation. The series is, in effect, the public memory of the project — not commissioned, not edited, not retrospectively assembled, but built tweet by tweet in real time.
For the broader NFT-history conversation, the CurioCards milestone series also serves as a methodological reference. The model is replicable: pick a project, pick a recurring format, log verifiable milestones for years, and the cumulative record becomes the primary source. Hunt built this model in real time. The 2021-2024 CurioCards milestones are the demonstration.
This article is part of a deep-dive series on the @MadBitcoins Twitter archive — 91,295 tweets across 13 years. See all articles → or read the TBG + Pandemic era overview.