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      "2024-11": 5,
      "2024-12": 3,
      "2025-01": 3,
      "2025-02": 3,
      "2025-03": 3,
      "2025-04": 3,
      "2025-05": 3,
      "2025-06": 3,
      "2025-07": 3,
      "2025-08": 3,
      "2025-09": 3,
      "2025-10": 3,
      "2025-11": 3,
      "2025-12": 3,
      "2026-01": 3,
      "2026-02": 5
    },
    "jimmy_all": {
      "2017-11": 42,
      "2017-12": 34,
      "2018-01": 17,
      "2018-02": 10,
      "2018-03": 6,
      "2018-04": 4,
      "2018-05": 5,
      "2018-06": 4,
      "2018-07": 25,
      "2018-08": 32,
      "2018-09": 24,
      "2018-10": 17,
      "2018-11": 16,
      "2018-12": 21,
      "2019-01": 18,
      "2019-02": 17,
      "2019-03": 12,
      "2019-04": 7,
      "2019-05": 3,
      "2019-06": 4,
      "2019-07": 3,
      "2019-08": 4,
      "2019-09": 4,
      "2019-10": 4,
      "2019-11": 5,
      "2019-12": 5,
      "2020-01": 7,
      "2020-02": 9,
      "2020-03": 8,
      "2020-04": 10,
      "2020-05": 9,
      "2020-06": 4,
      "2020-07": 2,
      "2020-08": 4,
      "2020-09": 5,
      "2020-10": 4,
      "2020-11": 5,
      "2020-12": 4,
      "2021-01": 3,
      "2021-02": 4,
      "2021-03": 5,
      "2021-04": 7,
      "2021-05": 9,
      "2021-06": 8,
      "2021-07": 8,
      "2021-08": 9,
      "2021-09": 10,
      "2021-10": 9,
      "2021-11": 8,
      "2021-12": 8,
      "2022-01": 12,
      "2022-02": 8,
      "2022-03": 9,
      "2022-04": 11,
      "2022-05": 11,
      "2022-06": 6,
      "2022-07": 5,
      "2022-09": 1,
      "2022-10": 1,
      "2022-11": 1,
      "2023-01": 1,
      "2023-02": 1,
      "2023-04": 1,
      "2023-05": 1,
      "2023-07": 1,
      "2023-08": 3,
      "2023-09": 8,
      "2023-10": 9,
      "2023-11": 8,
      "2023-12": 3,
      "2024-01": 2,
      "2024-02": 2,
      "2024-03": 2,
      "2024-04": 2,
      "2024-05": 1,
      "2024-07": 1,
      "2024-08": 1,
      "2024-10": 1,
      "2024-12": 1,
      "2025-02": 1,
      "2025-04": 1,
      "2025-05": 1,
      "2025-07": 1,
      "2025-09": 1,
      "2025-10": 2,
      "2025-11": 1,
      "2025-12": 2,
      "2026-01": 1,
      "2026-02": 2,
      "2026-03": 1,
      "2026-04": 1
    }
  },
  "analysis": {
    "tone_all": {
      "pre": {
        "start": "2016-10-01",
        "end": "2019-01-01",
        "total": 159,
        "months": 27,
        "rate_per_month": 5.89
      },
      "post": {
        "start": "2019-01-01",
        "end": "2026-05-18",
        "total": 1658,
        "months": 88,
        "rate_per_month": 18.84
      },
      "pct_change": 219.9
    },
    "jimmy_all": {
      "pre": {
        "start": "2017-11-01",
        "end": "2019-01-01",
        "total": 257,
        "months": 14,
        "rate_per_month": 18.36
      },
      "post": {
        "start": "2019-01-01",
        "end": "2026-05-18",
        "total": 374,
        "months": 88,
        "rate_per_month": 4.25
      },
      "pct_change": -76.9
    },
    "mb_all": {
      "pre": {
        "start": "2013-04-01",
        "end": "2019-01-01",
        "total": 701,
        "months": 69,
        "rate_per_month": 10.16
      },
      "post": {
        "start": "2019-01-01",
        "end": "2026-05-18",
        "total": 94,
        "months": 88,
        "rate_per_month": 1.07
      },
      "pct_change": -89.5
    },
    "wcn_all": {
      "pre": {
        "start": "2014-02-01",
        "end": "2019-01-01",
        "total": 1898,
        "months": 59,
        "rate_per_month": 32.17
      },
      "post": {
        "start": "2019-01-01",
        "end": "2026-05-18",
        "total": 1332,
        "months": 88,
        "rate_per_month": 15.14
      },
      "pct_change": -52.9
    },
    "thomas_combined": {
      "pre": {
        "start": "2014-02-01",
        "end": "2019-01-01",
        "total": 1115.3,
        "months": 59,
        "rate_per_month": 18.9
      },
      "post": {
        "start": "2019-01-01",
        "end": "2026-05-18",
        "total": 1226.2,
        "months": 89,
        "rate_per_month": 13.78
      },
      "pct_change": -27.1,
      "assumptions": {
        "mb_share_pre": 1.0,
        "mb_share_post": 1.0,
        "wcn_share_pre": 0.35,
        "wcn_share_post": 0.85,
        "basis": "Pre-2019 WCN share estimated at 35% (mid of 30-50%), reflecting Jimmy ~45.9% and Tone ~39.3% TBG mention rates in 2017 (Thomas was one of 3-4 voices). Post-2019 share 85% (Tone/Jimmy gone; Thomas is the constant, occasional guests)."
      }
    },
    "thomas_combined_raw": {
      "pre": {
        "start": "2014-02-01",
        "end": "2019-01-01",
        "total": 2349,
        "months": 59,
        "rate_per_month": 39.81
      },
      "post": {
        "start": "2019-01-01",
        "end": "2026-05-18",
        "total": 1426,
        "months": 89,
        "rate_per_month": 16.02
      },
      "pct_change": -59.8,
      "note": "Unweighted MB+WCN sum (treats Thomas as 100% of both channels both eras)."
    }
  },
  "sub_analysis": {
    "tone": {
      "pre_rate": 1.08,
      "pre_total": 26,
      "pre_months": 24,
      "post_rate": 0.55,
      "post_total": 48,
      "post_months": 88,
      "first_month": "2017-01"
    },
    "tone-streams": {
      "pre_rate": 4.93,
      "pre_total": 133,
      "pre_months": 27,
      "post_rate": 18.3,
      "post_total": 1610,
      "post_months": 88,
      "first_month": "2016-10"
    },
    "jimmy": {
      "pre_rate": 7.71,
      "pre_total": 108,
      "pre_months": 14,
      "post_rate": 3.05,
      "post_total": 268,
      "post_months": 88,
      "first_month": "2017-11"
    },
    "jimmy-streams": {
      "pre_rate": 10.64,
      "pre_total": 149,
      "pre_months": 14,
      "post_rate": 1.2,
      "post_total": 106,
      "post_months": 88,
      "first_month": "2017-11"
    },
    "mb": {
      "pre_rate": 8.33,
      "pre_total": 575,
      "pre_months": 69,
      "post_rate": 0.27,
      "post_total": 24,
      "post_months": 88,
      "first_month": "2013-04"
    },
    "mb-streams": {
      "pre_rate": 2.03,
      "pre_total": 126,
      "pre_months": 62,
      "post_rate": 0.8,
      "post_total": 70,
      "post_months": 88,
      "first_month": "2013-11"
    },
    "wcn": {
      "pre_rate": 12.78,
      "pre_total": 754,
      "pre_months": 59,
      "post_rate": 6.65,
      "post_total": 585,
      "post_months": 88,
      "first_month": "2014-02"
    },
    "wcn-streams": {
      "pre_rate": 19.39,
      "pre_total": 1144,
      "pre_months": 59,
      "post_rate": 8.49,
      "post_total": 747,
      "post_months": 88,
      "first_month": "2014-02"
    }
  },
  "boundary": "2019-01-01",
  "today": "2026-05-18"
}