This episode features Daniel Cawrey of ZapChain, discussing the platform's evolution from a community Q&A site into a paid content creation hub powered by Bitcoin. ZapChain aims to incentivize users and writers through micro-transactions, positioning itself as an alternative to traditional Bitcoin news sites.
The core focus is on disrupting the existing advertising model by paying content creators directly for their work and the resulting page views. ZapChain provides mentorship to writers and emphasizes transparency by building a dedicated dashboard for tracking earnings.
1) Main Topics Discussed
* ZapChain's Evolution: Transitioning from a community Q&A platform to a content-focused site.
* Incentivized Content Creation: Paying users small amounts of Bitcoin to contribute articles and content.
* Disrupting Advertising: Implementing an automated system that pays writers 20 bits per page view (a 550 CPM model).
* Community Growth: Mentoring content creators on best practices (headlines, copy, images) to build a large tech community.
* Transparency: Developing a dedicated dashboard for writers to track their earnings and page views.
2) Key Quotes
* "We're trying to disrupt the advertising model as it is today with Bitcoin."
* "Every page view, our writers get 20 bits. So that's actually a 550 CPM."
* "We really want to be like the largest technology community on the internet."
3) People Mentioned
* Daniel Cawrey (ZapChain)
* Mad Bitcoins (Host)
* Adam McKenna (CTO of ZapChain)
4) Bitcoin Price
* Not mentioned.